Florian Kretschmann Florian Kretschmann

GoPro Germany

SEO optimization of the German website including localization of all Meta Data and keyword research. via RWS - https://gopro.com/de/de

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Florian Kretschmann Florian Kretschmann

Gordon's Gin

Localization of Campaign Videos and Out of Home Content, Copywriting Agency: RWS

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Florian Kretschmann Florian Kretschmann

Tinder

Translation and Localization of the new Security Campaign for Tinder Germany, Agency: RWS, Copywriting

horizont schreibt >

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Florian Kretschmann Florian Kretschmann

Checkout.com

Helping one of the worlds top10 Fintech Payment Provider Checkout.com to thrive in the DACH market region by managing and creating strategic content to achieve new marketing goals, product launches, identifying key areas for improvement, and subsequently realizing a remarkable increase in lead generation. 2022-2024

https://www.checkout.com/de-de/

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Florian Kretschmann Florian Kretschmann

Expedia

With “Lemons“ Expedia made some appetite for the upcoming summer travel season.

Project: Commercial / Agency: anomaly & RWS / Voice Over Direction and Script Writing and Edit / 2022

With the “Made to Travel“ Campaign I localized and transcreated various Spots and Scripts for digital marketing and Content Team.

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Florian Kretschmann Florian Kretschmann

Samsung Artificial Intelligence

 

Consulting and Creation of the Samsung Voice Assistant BIXBY including persona, humor, tone, and localisation. Writing and reviewing of dialogues for the Voice assistant in the DACH market region. Assuring content quality management and testing.

Project: Bixby, Samsung Germany / Position: Creative AI Writer, QA / Character Creation / Category: Artificial Intelligence

Source: Samsung

 

Source: Samsung Deutschland

 

Source: https://allaboutsamsung.de

 
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Florian Kretschmann Florian Kretschmann

Diagonal Mar

With “Discover your magic“ we created a magical Christmas Story for one of Barcelonas biggest Shopping Center.

Project: Commercial / Director: Sam Farras / Agency: fecreativeagency Barcelona / Art Direction / 2021

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Florian Kretschmann Florian Kretschmann

Diagonal Mar

Concept and Screenwriting for the PostCovid Opening of one of Barcelonas biggest Shopping Center.

Project: Commercial / Director: Sam Farras / Agency: fecreativeagency Barcelona / Concept, Script / 2020

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Florian Kretschmann Florian Kretschmann

London Tourism

Writing and localization of the London Tourism Campaign “Let’s do London“ with various Spots, Out of Home motives and other Content initiatives.

Project: Let’s do London, Commercial, Ads, Out of Home / Agency: RWS / Copywriting / 2022

https://www.londonandpartners.com/about-us/lets-do-london

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Florian Kretschmann Florian Kretschmann

Frankfurt Airport

 

Projekt: Frankfurt Airport / Agentur: Leo Burnett Frankfurt / Leistung: Creative Content, Social Media Management / Kategorie: Social Media

 

It's valentines day at the airport.

Presenting Frankfurts new destinations.

Carnival season started at the airport.

Good connected: Frankfurt – Tokyo

 
 
 
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Florian Kretschmann Florian Kretschmann

Hotel Casa Bugambilia

Corporate Concept, Website and Content Communication to increase bookings.

Projekt: Hotel Bugambilia, Colombia / Agentur: Florian Kretschmann / Leistung: Konzept, Copy Design  / Kategorie: Corporate Identity, Website 

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Florian Kretschmann Florian Kretschmann

Samsung Germany

 
 

Über einen Zeitraum von 1,5 Jahren begleitete ich die Social Media Aktivitäten der Marke Samsung auf Facebook. In diesem Zeitraum war ich u.a. als Social Media Manager für die Kommunikation der Samsung Mobile Fanseite verantwortlich, betreute Kampagnen und entwickelte den täglichen Content. Insgesamt konnten wir so über 1.8 Millionen neue Fans für die Marke begeistern und die Seite als eine der größten deutschen Markenseiten im Consumer Electronics Bereich etablieren.

Projekt: Samsung Mobile Germany, Facebook / Agentur: Leo Burnett Frankfurt / Leistung: Creative Content, Social Media Management / Kategorie: Social Media

 
 
 
 
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Florian Kretschmann Florian Kretschmann

Hotel Cayena Beach Villa

Arbeiten im Paradies: für dieses Projekt hatte ich die einmalige Gelegenheit, das private Luxus-Hotel in Kolumbien bei seiner Eröffnung zu begleiten und zu beraten. Von der Namensfindung bis zur Webseite -  die gesamte Markenbildung sowie Promotion wurde von mir konzipiert und gestaltet. 

Projekt: Cayena Beach Villa / Agentur: Florian Kretschmann / Leistung: Konzept, Design  / Kategorie: Corporate Identity, Website 

 
 
 
 
 
 
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Florian Kretschmann Florian Kretschmann

Mont Blanc

 
 

Relaunch der Website. Inhaltliche wie strukturelle Neukonzeption, um den besonderen Produkten von Mont Blanc eine angemessene Bühne zu verleihen. 

Projekt: Website Relaunch / Agentur: Scholz & Volkmer / Aufgabe: Konzept, IA / Kategorie: Website, Shop / Jahr: 2011

 
 
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Florian Kretschmann Florian Kretschmann

Medellin

A film about the special spirit of the Colombian city.

Skript, Creative Direction, Editing

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